to build mutual understanding

Public diplomacy uses art and culture to reach foreign populations, presenting a favorable image of a country to build mutual understanding and respect. This form of diplomacy is increasingly essential in a digital age, where information—and disinformation—spreads rapidly. For instance, South Korea’s government actively supports the global spread of K-pop, fashion, and Korean drama, cultivating a positive international image known as the “Korean Wave” or Hallyu. Through สล็อตเว็บตรง